PROBLEM

THE FIVE KEY AREAS OF INEFFICIENCIES

Sales and operating margins continue to shrink for brands and retailers throughout the consumer packaged goods ecosystem.

Brands aren’t able to adapt because the legacy operating environment is rife with product promotion and discount inefficiencies.

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COUPONS

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REBATES

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TEMPORARY PRICE REDUCTION (TPR)

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SCAN BASED OFFERS

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CONSUMER BRAND CONFUSION

PROBLEM

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COUPONS

Image

REBATES

Image

TEMPORARY PRICE REDUCTION (TPR)

Image

SCAN BASED OFFERS

Image

CONSUMER BRAND CONFUSION

THE FIVE KEY AREAS OF INEFFICIENCIES

Sales and operating margins continue to shrink for brands and retailers throughout the consumer packaged goods ecosystem.

Brands aren’t able to adapt because the legacy operating environment is rife with product promotion and discount inefficiencies.

Image

A7Core

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